Etude

Etude is best known for its vibrant and playful makeup products, including popular items like lip tints, eyeshadows, and cushion foundations. While the brand also offers skincare, its reputation is built on colorful, innovative cosmetics that appeal to a youthful audience. Etude’s fun packaging and trend-driven makeup collections have made it a staple in the K-beauty world for those seeking creative and accessible beauty solutions.